Market imperatives for audience consumption data, as well as the structural features of platforms, are currently fueling industry consolidation. I then outline how platformization is reshaping podcasting today by exploring how the three primary functions of media-related platform services-storage, discovery, and consumption-are shaping producers’ and audience experiences. Because podcasting emerged as a technology at the beginning of the 21st century before the advent of social media and the cloud, its decentralized architecture is structured around RSS, also known as “Really Simple Syndication.” When Apple added RSS aggregation into their iTunes Music Store in 2005, their market dominance in digital audio sales shaped early popular conceptions for the medium. Like other forms of media, podcasting is being profoundly reshaped by platformization, though these transformations are distinct from other media in several key ways. Nieborg and Poell’s theoretical framework for understanding the impacts of platformization on culture is leveraged here to better understand the changes underway in podcasting. This article explores the role of digital platforms in podcasting (both past and present) and their impacts on the emergent podcast industry structure, content, and governance. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
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